
Synergy Between Brand and Space
The renovation of Nespresso's headquarters in Petah Tikva, developed in collaboration with Goshen Architects, translates the values of the international brand into a local workplace environment. The project sought to create a functional office that reflects Nespresso's identity, balancing administrative and managerial functions with representative spaces that convey the quality, precision, and refined character associated with the brand. The design concept combines an exposed industrial character with carefully detailed finishes. Portions of the structural frame, concrete ceilings, and building systems remain exposed, giving the interior a contemporary urban character. Within this setting, slim glass partitions in black Belgian-profile frames provide acoustic separation for executive offices and quiet rooms while maintaining transparency and visual continuity throughout the workspace. At the heart of the office is a coffee tasting and training island inspired by the Nespresso boutique experience, allowing employees and visitors to engage directly with the product and brand. Warm materials and integrated environmental graphics highlighting the company's SPARC values introduce a more welcoming layer to the industrial interior.












